The United Nations Office for the Coordination of Humanitarian Affairs recently released a handbook outlining best practices for using hashtags. For those not familiar with the term “hashtag,” it is a word or phrase in a Twitter post marked with the “#” symbol to denote messages of a particular topic.
Hashtag Standards for Emergencies encourages the standardization of social media hashtags during crisis situations to help integrate big-crisis data into emergency response.
The report concludes that Twitter has “the potential to supplement traditional information gathering and response reporting during large-scale emergencies.”
Download the document here: https://docs.unocha.org/sites/dms/Documents/TB%20012_Hashtag%20Standards.pdf
It can be a daunting task to step into the social media arena from an organizational/business perspective. If you have not yet joined a social media site or you don’t know what to do now that you have, then the Social Media 4 Emergency Management website can help you.
Helpful tips include advice on monitoring social media accounts and writing a social media policy.
In the video section, you can watch Cheryl explain how and why she uses social media for public safety and emergency management.
Learn more: http://www.sm4em.org/getting-started/
It can be difficult to make public safety messages interesting enough for people to take notice of them, let alone share them with others. Emergency managers are taking their cues from how viral videos explode across the Internet and creating their own.
Tanya Ferraro is a Medical Reserve Corps (MRC) Coordinator in Virginia and she has hit upon a winning combination of turning “pop songs into prep songs.” A self-proclaimed emergency management lover, Ferraro has a viral video hit with “Loyals – A Royal Preparedness Duet” which she created with the help of Keith Dowler, Assistant Director/Regional Healthcare Coordination Center Manager for the Near Southwest Preparedness Alliance.
— Tanya Ferraro (@tjlasagna) November 27, 2013
The video has been viewed over 6,000 times since it was posted after Thanksgiving and has been shared by numerous public safety agencies.
One such agency, the Bellevue Office of Emergency Management, has its own video that is starting to get noticed. The Ways to Survive animated video features an original song and video about disaster preparedness.
These are great examples of out-of-the box thinking that will help get the message out to those who might not normally be receptive to public safety messages.
Let us know if you have a viral video to share!
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