The Short Code “78645” is the standard “caller ID” for all SMS Text Messages sent to US numbers.
Major Benefits of SMS Short Code:
- Senders can publish a recognizable number to their text recipients thereby identifying the text sender
- It is very reliable and effective method of communicating.
Rapid Notify still has the optional 20-character subject line. We recommend using these additional characters to identify your organization. For example, “Anytown Alerts” or “Acme Co.” would appear before the main body of your text message, helping recipients to know where the alert originated.
Additional upgrades include the ability to receive SMS text message replies and manage opt-outs. Reports have been created to indicate Delivery Status of and Reply to text messages.
For more information, please contact us at email@example.com or call 800.519.2129
A recent Amber Alert issued in California was the first time the new Wireless Emergency Alert (WEA) system had been used statewide. Officials used the WEA system to alert tens of thousands of citizens through their cellphones.
A late-night Amber Alert text message for a high-profile abduction case in Southern California produced considerable confusion and anger due to the unusual and unexpected nature of the sound and appearance of the message. Not only were recipients upset by the late night alert but also frustrated with how little useful information it provided.
This served as a valuable lesson to officials who are still learning how to use the new mass notification channels being made available. As a result of the California incident, an official of the National Center for Exploited and Missing children is asking permission from regulatory authorities to allow Amber Alert senders to incorporate more detail in the texts they issue, including links to other sources of information.
The greatest risk moving forward may be an overuse of the system. If people begin opting out of the alerts or ignoring them, then the new alerting technology will have lost much of its effectiveness.
Notre Dame de Namur University was founded over 160 years ago, and is the fifth oldest college in California. The 50-acre campus is located in the City of Belmont, California, just south of San Francisco. The Rapid Notify system enables the university to contact 2,000 students, faculty and community members.
The University is one of many educational institutions in Belmont that participate in the Belmont Police Department “Safe Schools” program which provides assistance for access to the Rapid Notify system.
NDNU students have their cell phone numbers automatically enrolled into the system upon admission and are added to the Rapid Notify contact list. Students have received alerts for situations such as gas leaks, power interruptions, and other potential emergencies. The University also conducts a system test and administrator training each semester.
“Rapid Notify is the backbone of our emergency management communication,” said Kyle Pretsch, Assistant Director Student Life and Leadership. “The Rapid Notify system is flexible and versatile for many uses. It’s quick and easy when you need it most. Rapid Notify is simply terrific.”
The first time the university needed to use the system it had not even been tested and there were not yet protocols in place. With the help of the 24-hour Customer Support team at Rapid Notify, a successful text message alert was sent warning of an incident on campus.
“It is amazing to be able to reach a live customer support person at 3 a.m. when you need help to get your message out,” added Pretsch. “Knowing someone will pick up the phone is a huge relief.”
NDNU tests the Rapid Notify system each semester, often by aligning the test with special events to send notifications that are informational while simultaneously testing message deliverability. A library of pre-approved text messages for all types of emergency situations has been created to reduce alerting time for future emergency situations.