15% of American Adults Do Not Use the Internet

According to a recent report from the Pew Internet & American Life Project, 15% of American adults ages 18 and older do not use the Internet or email. This serves as a stark reminder that we cannot assume everyone has the same level of access or connectivity when it comes to modern forms of communication.

Sorry no internetOf those respondents who do not use the Internet, 34% think the Internet is not relevant or interesting or it is something they do not want to use and/or have no need for. Less than one quarter of all non-users responded that they live in a household where someone else uses the Internet.

The survey conducted earlier this year used phone interviews with 2,252 adults who were 18 years old or older and cites a 95% confidence level that error attributable to sampling is plus or minus 2.3 percentage points.

While the survey does not indicate geographic locations of non-users, it does give a fairly clear description of the demographic groups most likely to be included. For example, non-users are more likely to be over the age of 65, live in a rural area and have limited education and income.

This information can be extremely beneficial for emergency managers who oversee populations that contain these types of demographics.

Read more: http://www.pewinternet.org/Reports/2013/Non-internet-users.aspx

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