Marketing for Public Awareness and Participation
Getting the attention of the public can be difficult, especially on a tight budget. It is vital to build public awareness, participation and support for an emergency notification system to be truly effective. This is an important part of managing your communities’ expectations of public safety efforts. Make information readily available that answers basic and frequently asked questions such as:
- How, when and in what manner will emergency or non-emergency alert notifications be delivered?
- What actions are required when an alert is received?
- What if the call is missed?
- What if a phone number is unlisted?
- Is my contact information safe?
This information can be listed on your organizations’ website and offered as a downloadable file in a printable brochure format. If possible, broadcast information about your emergency notification system on local public access TV channels and radio. Launch an all-out public awareness campaign by mailing flyers community-wide and encouraging locals with unlisted numbers or cell phones to register for notifications during community events or online.
A creative public awareness campaign can help to ensure your community understands the purpose of an emergency notification system, how it works and how to respond to an alert. Partnering with a local business has proven to be an effective method of generating public interest, especially when a special discount or incentive is offered in connection with participation in the notification system. Social media can be a useful tool in spreading the word.
Social media sites can also be helpful tools for promoting your emergency notification system. Creating a blog, signing up for accounts with Twitter, Facebook, MySpace, LinkedIn or even a YouTube channel can increase public awareness.
Need help creating an effective marketing campaign to promote the Rapid Notify system to your community? Let us help you come up with cost-effective solutions. Contact us today!