A recent study conducted for the U.S Department of Homeland Security by the National Consortium for the Study of Terrorism and Responses to Terrorism (START) has suggested some fundamental changes to the Wireless Emergency Alert (WEA).
Primarily, WEA messages need to be longer suggests the study. Currently WEA messages only offer 90 characters and do not allow a URL to be included. START recommends consideration of adding URLs to WEA messages to direct recipients to websites for additional information.
WEA messages could potentially be more effective if the information is given in a different order. Currently, WEA messages must provide information in the following order: hazard, location, time, guidance and source. START suggests an alternative order: source, guidance, hazard, location and time, to improve likelihood of action taken in response to the message.
According to a recent survey conducted by the Pew Research Center, landline phones rate higher in importance than mobile phones to American workers.
Different demographic groups within the survey rated cell and smartphones higher, such as working adults from households with incomes of $50,000 or greater who were more likely than those in lower income households to rate mobile phones as “very important” (28% v. 15%). As another example, men are almost twice as likely as women to say cell and smartphones are “very important” for doing their job (30% v. 17%).